“Global Branding - how brands communicate their identity across diverse cultures.
Communicating brand identity across diverse cultures can be challenging. It requires a strategic approach that balances consistency and adaptability.
During my tenure in marketing and sales at one of the world's most significant technology companies, we used the motto “Think globally, act locally. " This approach balanced consistency and adaptability across geographies and cultures.
By Thinking globally and acting locally, businesses can understand and meet the specific needs of local target markets, increasing their chances of success by navigating cultural differences, language barriers, and regulatory complexities in different countries and regions.”