“Regarding local vs global brand strategies, and without getting too deep into specifics due to confidentiality - agility to quickly respond to local market demands is crucial for CPG brands of any size. The brands that excel in both local and global markets, such as Monster, typically exhibit consistency, innovation, cultural sensitivity and agility in their approach. They leverage localized marketing, strong partnerships, and data driven insights to tailor messaging and innovation for diverse consumer needs while maintaining strong global presence and brand identity. 

On the other hand, while the agility of growing and/or startup brands enables them to swiftly respond to local market needs, often they face challenges in maintaining consistency in messaging and branding. As well as maintaining a robust innovation pipeline. This was true for Bang in its early stages.”